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ISBN: 0893242918Издательство: National Association of Broadcasters
This annual report is the perfect planning tool for your television station. Using survey data from nearly 850 commercial television stations, this comprehensive report provides 1998 average station revenue, expenses and profit, categorized by DMA market, affiliate type and revenue size groupings. The NAB/BCFM Television Financial Report provides clearly formatted reports that will help you determine areas where a typical station excels or where cost controls or improvements may be needed.