Обложка книги Introduction to Survey Quality (Wiley Series in Survey Methodology)

Introduction to Survey Quality (Wiley Series in Survey Methodology)

,

ISBN: 0471193755; 9780471193753;
Издательство: Wiley-Interscience

The principles and concepts of survey measurement quality Issues of survey quality have become increasingly more prominent in recent years. As more and more professionals who are not necessarily trained as survey researchers take on tasks associated with surveys, the need arises for a grounded, basic introduction to current survey methods and quality issues associated with them. Introduction to Survey Quality summarizes the history of survey research and outlines the essential concepts for data quality. With an emphasis on total survey error, authors Paul Biemer and Lars Lyberg review well-established, as well as recently developed principles and concepts in the field, and examine important issues that are still unresolved and being actively pursued in the current survey methods literature. Spanning a range of topics dealing with the quality of data collected through the survey process, they focus on such key issues as: Major sources of survey error,...