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ISBN: 0521781183Издательство: Cambridge University Press
Management Decision Making is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. The author shows how to formulate models in Microsoft Excel that can be used to analyze complex problems taken from all the functional areas of management, including finance, marketing, operations, and human resources. Throughout, the goal is to understand how business decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying data. A CD-ROM is included that contains the widely-used decision analysis software applications TreePlan and Crystal Ball. The book is aimed at students of business, economics and engineering, including those taking MBA courses.