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ISBN: 0893242780Издательство: National Association of Broadcasters
This one-of-a-kind analysis provides up-to-date information that will help you spot industry trends, compare market performance and social demographics, identify investment opportunities and apply valuable revenue projections on a DMA basis for all 211 markets. This resource includes: Actual television market revenue. Revenue projections to assist in budgeting and forecasting. Information on cable penetration that allows you to chart trends. Comprehensive ratings data that allows youto see stations' audience shares. Comparative summary that allows you to compare markets with national averages. Results from a custom survey of general managers on issues facing managers in today's market. Extensive use of graphics for quick reference. Recent station sales information to better estimate station values. Market-By-Market Gives You: Market Summary. A summary of historical and projected population, number of television households, retail...