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Stephen Brown, Anne-Marie Doherty, Bill Clarke

Romancing the Market (Routledge Interpretive Market Research Series)

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ISBN: 0415184185
Издательство: Routledge
This book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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