Romancing the Market (Routledge Interpretive Market Research Series)
Stephen Brown, Anne-Marie Doherty, Bill ClarkeISBN: 0415184185;
This book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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