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Martin Bichler

The Future of E-Markets: Multi-Dimensional Market Mechanisms

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· OZON.ru 4740р. [Проверить наличие]
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ISBN: 0521003830, 9780521003834
Издательство: Cambridge University Press
Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for the design, implementation and upgrade of electronic markets. For professionals, consultants, dotcomers and technology managers, as well as researchers in economics, information systems, operations management, computer science and observers of the e-Commerce phenomenon.