Нравится LibRing?
Расскажи друзьям:
Mike Wright

Marketing Financial Services (Marketing Series (London, England).)

Книгу можно купить в интернет-магазинах:

· OZON.ru 12826р. [Проверить наличие]
· OZON.ru 8571р. [Проверить наличие]
ISBN: 0750622474, 9780750622479
Издательство: Butterworth-Heinemann
Год издания: 2010
Страниц: 384
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team