The Value Driven Bank: Strategies for Total Market Satisfaction
R. Eric Reidenbach, Terry C. Wilson, Gordon W. McClung, Reginald GoekeISBN: 1557387737;
The Value Driven Bank offers an innovative, cost-effective management strategy for financial institutions that capitalizes on internal strengths using these approaches to profitably reach customers, with a focus on the value elements unique to the bank such as service, convenience, quality. Balanced with analysis and answers to the complexity of banking competition. The Value Driven Bank covers these proven methods of increased competitiveness and profitability, including case studies and examples of successful banks to help project winning strategies onto institutions: accurately assessing the financial needs and desires of customers; emphasizing service over price; making bankers understand bank's value advantage; conveying the benefits of your bank that transcend the basic products; closing the loop by bringing the message to customers and price to customers that you have what they want.
- OZON.ru 4260