Relationship Banking: Cross-Selling the Bank's Products & Services to Meet Your Customer's Every Financial Need
Dwight S. RitterISBN: 1557383812;
Author Dwight Ritter knows what is takes to forge a solid relationship with banking customers. As a bank consultant, he practices what he preaches by working in his client banks, cross-selling products to the customer. Relationship Banking is an action plan for developing the customer base by offering cystomers value, not pressure. Natural opportunities for cross-selling are identified and solutions are offered for the invevitable staff and customer objections. An existing staff and product line are usedmore effectively and profitably. By maximizing the potential of customers, staff and products of a bank, profits and performance can be maximized.
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