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Harvey McKinnon

How Today's Rich Give : What You Need to Know to Raise a Lot More Money from Wealthy Donors

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ISBN: 0787972460, 9780787972462
Издательство: Jossey-Bass
Год издания: 2003
Book DescriptionDo you know where you should be concentrating your fundraising efforts for maximum results? Millionaires now represent somewhere between 6 - 7.50f the overall population. How Today's Rich Give provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas. [cdrom included] A seminar in a box! Train your major donor staff!