Обложка книги Marketing Finance : Turning Marketing Strategies into Shareholder Value

Marketing Finance : Turning Marketing Strategies into Shareholder Value

ISBN: 0750657707;
Издательство: Butterworth-Heinemann

Building on the author's previous book, Financial Aspects of Marketing , Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations thatare necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing forthe successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. * Concise account of how and why you should integrate a financial function within the marketing process. * Examples and case studies to demonstrate the marketing finance interface functioning in practice. * Reflects important new thinking that stresses the...

Похожие книги:

Gary L. Moss, Peter G. Shaw-McMinn
*Covers the basics of marketing, finance, strategy deve

Written, published in conjunction with The Capital Markets Company
Forming the Future of Finance introduces scenario-based…

John Y. Campbell, Andrew W. Lo, A. Craig MacKinlay
The past twenty years have seen an extraordinary growth…

New York University Mathematical Finance Seminar, Marco Avellaneda
This invaluable book contains lectures presented at the…

Merton H. Miller, Bruce D. Grundy, Meton H. Miller
Widely regarded as one of the founders of modern corpor…

Stanley W. Black, Mathias Moersch, American Institute for Contemporary German Studies
Hardbound. As Europe prepares for the introduction of a…
When it comes to money, the editors of Kiplinger's Pers…
Climate Trading covers issues related to greenhouse gas…
Though international marketing and finance interacts up…