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Marcia Layton Turner, Marcia Layton Turner

Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

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ISBN: 0471435937, 9780471435938
Издательство: John Wiley & Sons
Год издания: 2003
Страниц: 256
Advance Praise "It?s not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale." ?Al Ries, Chairman, Ries & Ries "A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely applied." ?Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology