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John Berry

Tangible Strategies for Intangible Assets

Обложка книги Tangible Strategies for Intangible Assets

Книгу можно купить в интернет-магазинах:

· OZON.ru 2631р. [Проверить наличие]
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ISBN: 0071412867
Издательство: McGraw-Hill
Год издания: 2004
Book Description Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.