Cultivating Diversity in Fundraising
Janice Gow Pettey, Janice Gow PettyISBN: 047140361X; 9780471403616;
An important roadmap for fundraising in today?s multicultural communities Raising money in today?s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations,and a respectful understanding of people?s differences. In this groundbreaking new book, the author examines today?s four major ethnic groups?African American, Asian American, Hispanic/Latino, and Native American?in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts. In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions: Who...