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ISBN: 0070189285Издательство: McGraw-Hill Trade
This hands-on operations manual remedies the funding crisis by showing nonprofit professionals and volunteers how to design and run successful fundraising campaigns for their organizations. Combines sound, cost-effective strategies for building better organizational, management, sales, and marketing practice along with insider tips for training solicitors, cultivating donors, and organizing small and large gift drives that capture the emotions and imaginations of potential supporters. Sample letters, scripts, invitations, pledge cards, acknowledgement letters, press releases, budgets, grant proposals, and action checklists guide readers every step of the way toward fundraising success.