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ISBN: 0471462357, 9780471462354Издательство: John Wiley & Sons
"This comprehensive and detail-rich book is a great addition to a fundraising library. Novices will find their anxiety banished and seasoned professionals will find they still can learn some things. If you want maximum mileage out of your events, use this book!" ??Kim Klein, Publisher Grassroots Fundraising Journal "Applause for Alan Wendroff?s book, Special Events: Proven Strategies for Nonprofit Fundraising, called for a Second Edition??an encore. Alan Wendroff uses his return to the stage as an opportunity to expand upon and enrich his previously presented special event strategies. In this updated edition, Wendroff guides the reader onto the Internet with its cost-effective, timely, and considerable means for planning and conducting special events. The web-based strategies discussed in the Second Edition include volunteer enlistment, marketing to an expanded audience, and moment-by-moment stewardship. The newly presented strategies can...