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ISBN: 0471350168, 9780471350163Издательство: Wiley
Год издания: 2000
Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tapping this gold mine by the fear they dont know how to "play the system" correctly. When it comes to soliciting corporate funds, even old hands at private fund raising find themselves stymied by the lack of clear-cut answers to such critical questions as: "How do I find out which companies give and how do I obtain information about them?" "Who are the funding decision makers, and how do I appeal to them and cultivate relationships with them?" "What hidden strings and pitfalls should I be aware of when soliciting corporate funds?" Successful Corporate Fund Raising provides in-depth answers to these and all your questions about finding and winning corporate funds. The distillation of Scott Sheldons more than two decades of...