Ideation : The Birth and Death of Ideas
Douglas GrahamISBN: 0471479446; 9780471479444;
Book DescriptionHave you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home. Download DescriptionDouglas Graham, a leading expert in the field of innovation, shows business leaders how to realize step-ahead ideas and Thomas Bachmann, a financial innovator shows how he has put innovative ideas into practice Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses. With interviews with well-known...