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Ulrich Steger

Corporate Diplomacy : The Strategy for a Volatile, Fragmented Business Environment

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ISBN: 0470848901, 9780470848906
Издательство: John Wiley & Sons
Год издания: 2002
Страниц: 320
"Ulrich Stegers new book, Corporate Diplomacy , opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda." —Jurgen Dormann,Chairman of the Supervisory Board of Aventis SA "This book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not sustainable. Corporate diplomacy hinges on the social and environmental responsibility and the credibility of a company, as much as it is about explaining and positioning its business case." —Dr Claude Martin, Director General, WWF International "Ulrich Steger deals with the challenges of how to communicate...