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ISBN: 1567202497Издательство: Quorum Books
Corporations operate under the terms of largely unwritten, constantly changing social charters--as forceful as their written legal charters. Wilson explores the new rules that have come to govern corporate performance, rules that dictate higher standardsand new behaviors in seven areas of corporate conduct. He argues that corporate social responsibility is not only a peripheral public relations activity but an integral part of corporate strategy. His book is a detailed analysis of the seven new rules and what their impact will be. Many initiatives have already been taken but there must and will be others--and Wilson provides the detailed agenda.