Обложка книги Principled Profit: Marketing That Puts People First

Principled Profit: Marketing That Puts People First

ISBN: 0961466669;
Издательство: Accurate Writing & More
Страниц: 160

Shel Horowitz says that not only can honest, ethical businesses survive?they can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation: Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success Run your business based on core principles of honesty, integrity, and quality Market share usually doesn?t matter?but the Golden Rule does! The most important sales skill isn't even about selling