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ISBN: 0060565470Издательство: Collins
Год издания: 2004
It seems that over the past few years these words didn't mean very much. From Enron to WorldCom, corporate America was rocked with scandal after scandal. Employees lost their savings and jobs, investors lost their shirts, and the public lost their confidence in big business -- the foundation of this nation's well-being. In his new book, The Transparent Leader , Herb Baum, CEO of the Dial Corporation, brings us back to the basics of transparency and good corporate behavior. In his folksy, down-to-earth style, Baum reminds us of the way things used to be, and he teaches corporate executives how to be transparent leaders and in turn create transparent companies. Using examples from his experience at Dial, Campbell Soup Company, and Quaker State, Baum shows readers: The Power of Transparency -- the crucial components of a transparent organization, including the qualities of transparent leaders and employees and how they can benefit your company ...