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Christopher M. Byron

Martha, Inc

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· OZON.ru 1118р. [Проверить наличие]
ISBN: 1591255651
Издательство: Penton Overseas
Год издания: 2005
Amazon.comThere's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richestself-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts . Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an...