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ISBN: 0471396834, 9780471396833Издательство: Wiley
Год издания: 2001
High Praise for Fastalliances™ "As old and new companies intermingle to create the new economy, market power is the critical currency, and there is neither the time nor the resources for any one company to assemble it all by itself. Strategicpartnering that sticks is the backbone of successful market development strategies, and FastAlliances attacks this issue head on, with thoughtful ideas and useful checklists. There is no more important topic on executives? to-do lists than this."-Geoffrey Moore, Author of the bestselling Crossing the Chasm "Segil?s insights are on the cutting edge of the new economy?at Synopsys we apply her FastAlliance tools for competitive advantage in the semiconductor industry. This book is required reading if you want to transform your business into an Internet-competent one."-Chi-Foon Chan, President and COO, Synopsys Inc. "The management tools presented in FastAlliances are the definitive solution to transitioning from...
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