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The Power of Two : How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (Jossey-Bass Business & Management Series)

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ISBN: 0787909467, 9780787909468
Издательство: Jossey-Bass
Год издания: 1998
Страниц: 208
Tap the Power of Alliance Networks Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today?s companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it?s the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.