The Power of Two : How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (Jossey-Bass Business & Management Series)
John K. Conlon, Melissa GiovagnoliISBN: 0787909467; 9780787909468;
Tap the Power of Alliance Networks Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today?s companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it?s the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.