Обложка книги Business as War : Battling for Competitive Advantage

Business as War : Battling for Competitive Advantage

ISBN: 0471468541; 9780471468547;
Издательство: John Wiley & Sons

Praise for Business as War "Kenneth Allard has provided a tremendous public service with his superb book, Business as War: Battling for Competitive Advantage. Colonel Allard demonstrates the thoughtful and balanced thinking that made him such an effective intelligence officer. Ken Allard also systematically unravels and explains the complexities of modern business and warfare. In doing so, he underscores the need for practical strategy, dexterous leadership, and unwavering ethics in our nation?s offices and boardrooms. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations." ?General Barry R. McCaffrey, USA (Ret.), Professor of International Security Studies at West Point and NBC News Commentator "Colonel Ken Allard doesn?t just have supreme military intelligence. His operational brilliance extends to the business world as well. Business as War...

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