CEO Capital: A Guide to Building CEO Reputation and Company Success
Leslie Gaines-RossISBN: 0471268070;
Praise for CEO CAPITAL "If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today?s business. It is an insightful, valuable guide that business leaders should keep at arm?s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how." ?Graham Phillips, former chairman and CEO Ogilvy & Mather Worldwide "Dr. Gaines-Ross is one of the world?s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book?s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO?s office." ?Professor Paul A. Argenti,...
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