Designing and Managing a Research Project: A Business Student's Guide
Michael J. Polonsky, David S. Waller, Sage Publications IncISBN: 0761922490;
?The authors did an excellent job of addressing many of the ?real world? issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects An excellent text It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects.? ?Andrew M. Forman, Ph.D, Hofstra University Designing and Managing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into...
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