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ISBN: 0312236476Издательство: Palgrave MacMillan
This book brings the strategies of the battlefield to the global coliseum of business competition. The winning military strategies at Thermoyplae, Gettysburg, Waterloo, Iwo Jima, Desert Storm and more have become the strategies of companies like HP, Wal-Mart, AOL, and GE. From old-line industries to e-commerce startups and for an entire corporation, division, or department, offered here in practical format, with real world examples, are winning battlefield strategies that can become the business reader's own.