How to Improve Management of Ideas
Paulo Matos SantosISBN: 1581126069;
Innovation has a more and more important role in all industries, leading to a growing interest on the efficient management of the innovation process. For a better understanding of this process, it has been organised in 5 stages: idea generation, idea selection, idea development, idea implementation and revision. This work provides a short review for each one of these 5 stages of the innovation process, its tools, methodologies and processes. The AutoEuropa case study, described in this work, illustrates an innovation process in which a large number of tools and methodologies have been used with excellent results. In this case, a prototype idea management system has been used with a strong impact on the results, specially, at the organisation and productivity level of the idea management team. For a better understanding of the current practices of innovation management, a survey has been developed, distributed and analysed. The survey results provided information on which are the...
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