Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings
Paul J. H. Schoemaker, Robert E. GuntherISBN: 0743223284;
What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunitiesare. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, anddynamic monitoring to create novel strategies for profiting from ambiguity. Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an un-certain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how...
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