Книгу можно купить в интернет-магазинах:
· OZON.ru 1857р. [Проверить наличие]
ISBN: 0333993179Издательство: Palgrave MacMillan
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a newmodel for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.