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Mats Lindgren, Hans Bandhold

Scenario Planning: The Link Between Future and Strategy

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ISBN: 0333993179
Издательство: Palgrave MacMillan
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a newmodel for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.