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ISBN: 0471415766, 9780471415763Издательство: Wiley
Год издания: 2001
Praise for the art of High-Stakes decision-making "Most of us make great decisions most of the time. The trouble comes when we make poor decisions, and the consequences are serious. Murnighan and Mowen have shown us how to avoid these kinds of disasters. Not only that, they?ve provided us with a wealth of research-based information in a completely engaging way. Their stories and their analysis hit the mark."?? Donald Jacobs, Gaylord Freeman Distinguished Professor of Banking, Dean, J. L. Kellogg Graduate School of Management "As a CEO for the past twenty-two years, I recognize the value of learning about the tribulations and experiences described very clearly in this book. We can improve our performance by examining the way others managed and mismanaged situations."?? Philip Crosby, author of Quality and Me: Lessons from an Evolving Life "Employing a novel technique and real-life examples, the authors provide the reader a road map for making...