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ISBN: 0470847425Издательство: John Wiley & Sons
Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge isnot about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance. The Innovation Wave brings together a truly world class group ofideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading-edge innovation. Based on work conducted by the London Business School's Innovation Exchange, and supplemented by 'never-seen-before' contributions from a glittering array of stellar academics and professionals, including: Gary Hamel Costas Markides Pierre-Yves Gerbeau Gareth Jones The Innovation Wave will completely...