Обложка книги Critical Corporate Communications : A Best Practice Blueprint (CBI Fast Track)

Critical Corporate Communications : A Best Practice Blueprint (CBI Fast Track)

ISBN: 0470847638; 9780470847633;
Издательство: John Wiley & Sons
Страниц: 192

Book DescriptionCritical Corporate Communications :A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and...