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Linda Conway Correll

Brainstorming Reinvented: A Corporate Communications Guide to Ideation

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· OZON.ru 5302р. [Проверить наличие]
ISBN: 0761932704
Издательство: SAGE Publications
Год издания: 2004
Book DescriptionLinda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.