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ISBN: 0899309739Издательство: Quorum Books
McGonagle and Vella maintain that competitive intelligence as we know it is just the first step toward the creation of true "corporate intelligence." Their book thus explores ways in which new channels of communication and new uses of information and intelligence will change corporations, and how these changes can be anticipated now in an organization's strategic planning, crisis management, benchmarking, reverse engineering, and defensive intelligence activities. In doing so, they introduce readers to new techniques, such as "shadow benchmarking" and "fractal management analysis." Readable, with useful checklists, forms, reminders, and drawing from real world cases, this book will be essential reading for executives in the public and private sectors, and their colleagues in the academic business community.