Building an Intelligent E-Business
David Ferris, Larry Whipple, Larry C. WhippleISBN: 076152763X;
E-Business is booming and you can't afford to be left behind. You can't afford to do it wrong, either. Building an Intelligent E-Business lays the groundwork for understanding this cutting-edge business arena and shows you how to cut through the hype andget to core of e-business. Going beyond just e-commerce, this book covers supply chain management, customer service, successful user interfaces, security, data management, and much more. Written by the chief technologist of a leading e-commerce consulting company, Building an Intelligent E-Business helps you develop a blueprint of a successful e-business plan.
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