Обложка книги Competitive Knowledge Management

Competitive Knowledge Management

ISBN: 0333948319;
Издательство: Palgrave MacMillan

Knowledge and information are the two most powerful competitive weapons of this era. Knowledge is power. Knowledge is money. Stock markets regularly value companies at five or ten times the book value of their physical assets solely because of theirintellectual capital. This book shows how the increased importance of effective knowledge management gives rise to a new set of business principles and practices that must be adopted in order to achieve competitive advantage.