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Mary Pat McCarthy, Stuart Campbell

Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share

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ISBN: 0071379665
Издательство: McGraw-Hill Trade
A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share Much has been written lately about the many competitive advantages of using Web technologies to create "transparent" organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accounts of the grave security risks those very same advantages can pose. Written by a coauthor of the bestselling Digital Transformation, Security Transformation brings executives and managers up to speed on E-business security issues and offers tried-and-true methods for protecting precious information assets. More important, with thehelp of fascinating case studies, the authors describe a proven approach to the strategic use of digital security as a powerful front-office tool for building a company's reputation as well as customer loyalty.