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Raymond Papp

Strategic Information Technology: Opportunities for Competitive Advantage

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· OZON.ru 7015р. [Проверить наличие]
ISBN: 187828987X
Издательство: Idea Group Publishing
Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how business/IT alignment is assessed, the factors that aid or hinder its integration, a maturity assessment and way in which managers can implement strategic information systems within their firms using various constructs and models. Strategic Information Technology: Opportunities for Competitive Advantage provides managers with an understanding and appreciation for the development of business and information technologies strategies to yield competitive advantage.
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