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ISBN: 0471295604, 9780471295600Издательство: Wiley
Год издания: 1999
Drawing on the innovative concept of Organizational IQ and a study of companies in seventeen countries, Survival of the Smartest charts a course for managers to follow into the twenty-first century. At the heart of the book is the authors' tool forassessing an organization's future health, which they call Organizational IQ. It measures a company's ability to quickly process information and make effective decisions. As industry clock speeds accelerate everywhere, a high IQ has become a prerequisitefor survival. Low IQ companies that the authors studied, on the other hand, have already vanished. Case studies from Hewlett-Packard, British Petroleum, Sun Microsystems, and Chrysler, among others, illustrate how companies can improve their Organizational IQs. How did Hewlett-Packard become the dominant player in printing? How did British Petroleum transform itself from a stodgy behemoth into the most agile and competitive player in the oil industry? How did Chrysler rise from...