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Colin Turner

The Information E-Conomy: Business Strategies for Competing in the Global Age

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ISBN: 074943774X
Издательство: Kogan Page Ltd
The development of the information economy (i.e., the rapid changes facilitated by IT, telecommunications, and the Internet) is as much about corporate strategy as it is about adoption of these new technologies. The importance of technology and information gathering cannot be ignored by companies in the increasingly competitive commercial environment, if they are to sustain their competitive position. The Information Economy contains numerous case studies of international companies, which highlightthe way in which organizations are meeting these new challenges by aligning their business strategy with developments in information and communications technology.