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Larry Downes, Chunka Mui

Unleashing the Killer App: Digital Strategies for Market Dominance

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ISBN: 087584801X, 9780875848013
Издательство: Harvard Business School Press
When digital technologies, products, and services converge in radical, creative new ways, a killer app can emerge--transforming industries, redefining markets, and annihilating the competition. Tempted by the promise of such profound power, companies ranging from the largest multinationals to individual entrepreneurs are remaking themselves into organizations that nurture, rather than merely respond to, killer apps. How do they do it? Strategists Larry Downes and Chunka Mui argue that managers must abandon many of their most cherished planning and control processes. Control and consistency are replaced with chaos and creativity, and old strategies are replaced with digital strategies. Unleashing the Killer App demonstrates how managers are rewriting the rules of business to face this digital ultimatum, upending management science as we know it. This is not your father's business book. The authors create an innovative framework for applying the timeless theories of...