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Gerald I. Kendall

Viable Vision: Transforming Total Sales into Net Profits

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ISBN: 193215938X, 985-6569-03-6
Издательство: J. Ross Publishing
Год издания: 2004
Book DescriptionDeveloped by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization?s current total sales into net profits within 4 years.This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough. Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance. Whether or not you are one of the...
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