Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Joe CallowayISBN: 0471274046; 9780471274049;
Praise for Becoming a Category of One "Becoming a Category of One shows what it takes to build a brand on something more than just product. This book inspires us to go for greatness, and to win by using our hearts as well as our minds." ?Ken Blanchard, author, The One Minute Manager "If you want to be successful and you want a successful company, read Joe Calloway?s book. It?s as simple as that. It?s the how-to manual that every manager and every employee should berequired to read." ?Dr. Dorothy Marcic, Vanderbilt University, Owen Graduate School of Management, author Respect: Women and Popular Music and Managing with the Wisdom of Love: Uncovering Virtue in People and Organizations "If you could have everyone in your company read just one business book, this should be it. Becoming a Category of One is very straight talk about how it?s everyone?s responsibility to help build the brand." ?Daniel Burrus,...