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Christopher West, Chris West

Competitive Intelligence

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ISBN: 0333786696
Издательство: Palgrave MacMillan
Страниц: 256
In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.