Managing Business Crises : From Anticipation to Implementation
John BurnettISBN: 156720404X;
Truly effective crisis management is--or should be--proactive. Burnett uses this guiding concept to offer managers in organizations of all types and sizes a system for handling crises more soundly, and with greater dexterity. He puts crises on a continuum, with minor events at one end and catastrophes at the other, creating a universal matrix that can be overlaid onto businesses of any kind.
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