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ISBN: 0738205133Издательство: Perseus Publishing
From IBM's Internet guru-a revolutionary approach to instilling a web-savvy culture throughout your organization. We have the technology. So why do so many businesses crash and burn when it comes to launching successful e-business strategies? Why do flashy web sites send customers to a 1800 number that can be accessed only during "normal" business hours? Why don't executives spend more time talking to teenagers who hold many of the clues about how web sites should work? According to IBM's Internet guru, John Patrick, it's all about attitude. Our inability to harness the full power of the Internet has much less to do with the technology itself than with the cultural and psychological barriers that straitjacket our thinking about it. In Net Attitude hereveals the strategies, and more important, the mindset, that will allow you and your company to flourish in the age of connectivity. Drawing from a wide range of examples from the worlds of business, technology, politics, education,...