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ISBN: 1557532095Издательство: Purdue University Press
The creation, implementation, and sustainability of new ideas is the lifeblood ensuring the growth and viability of any organization. Without continuing innovation, competitive advantage and global market share are endangered. Once-thriving organizationscan find themselves unprepared for the future. A Passion for Ideas gathers together a stunning list of today's thought leaders to shed light on how "the new" is discovered. Via interviews and essays, an exciting and diverse international group of innovators-representing not only business, but also science and the arts-share their insights and help us to understand the process of creativity and construction and the methods to move organizations forward in an ever-changing climate. A Passion for Ideas is divided into five sections: The New & the Known, Us & Them, Freedom & Organization, The Individual & the Environment and More & Too Much. Each section illuminates how we can develop ideas and theories and fashion them into...